The magazines I used for inspiration were: Q Magazine and NME. All of these magazines have the conventions of an Indie magazine as they have a contemporary and unique style on the Front Cover, Contents page and the double page spreads featured in their magazines.
I've noticed that the colours used by BOTH of these magazines are mainly red, black and white. Although I believe this might not target my specific audience, NME for example has a similar target audience (16-19 year olds) and Q having a audience from the 30-40 year old age range however, younger audiences can read it too.
During this task, I had to deconstruct the key features of the front covers. From this, I discovered that Q and NME have very similar key features.
Prices: Out of the two magazines I've picked, Q seems to be a little more expensive than NME with its price currently standing at £3.99. This makes it £1.79 more than NME with their price only at £2.20. Q Magazine could face a slight problem with my target audience as the younger generation have recently hit money issues regarding university fees and having to buy essential materials for college.
Colour Schemes: Both of these magazine have pretty much the same concept; red, black and white with the occasionally gold (on Q's front cover) This targets their specific audiences as it's simple and concise. The front covers aren't too flashy so this tells me that their aiming at their target audiences. On the front cover of 'Q', there is only one main image. This instantly grabs the consumers attention as there isn't too much to look at. However, NME's front cover presents us with various images. Although this front cover may look cluttered, I think their front cover reflects their target audience as 16-19 year olds have various bands that they admire and love - this could represent the young adult mind.
Articles: On the front cover of 'Q', they've featured an article called '50 ALBUMS of the YEAR' - this relates to both the younger generation and their target audience of 30-40 year olds as Indie isn't a typical music genre that young adults listen to. However, through aunts, uncles and parents etc listening, this may also hook siblings and people related to the targeted audience.
Layout/placement: Both of the layouts are very straight forward. On 'Q' magazine, the text is emphasizing the young female's body which increases sex appeal as well as promotes a curvy star as opposed to other magazines 'promoting' anorexia by including unhealthily thin celebrities. On 'NME', the group of artists shown appeals to both older and younger audiences as they show a variety as opposed to current artists such as Florence + the Machine.
On a double page spread in 'Q', they've featured the band; Razorlight who are an indie/rock band. The double page spread appeals to both male and females audiences. The way that Razorlight have been dressed appeals to males as they're 'fashion icons' for example, they're wearing skinny jeans and blazers which younger audiences tend to wear nowadays. The rain effect instantly adds sex appeal to the image so this appeals to females.
In contrast to 'Q', 'NME' has a more basic layout for their articles. Their colour scheme is black and white and occasionally red. This appeals to their target audience as the model; Lily Allen, is a younger solo artist so, she's encouraging the younger generation to be aspirational. The font used is often used in gossip magazines which also makes it suitable for their target audience.
Website: http://www.qthemusic.com/ On the 'Q' website, they pretty much have the same concept as they do on the hard copy. The colours used are red, black and white which appeal to the younger audience. The features on the site are more technological (including videos, photos, blogs etc) which can also appeal to a younger audience. On the website, articles are available however, they're not as detailed as they are in the hard copy.
http://www.nme.com/magazine/ On the 'NME' website, again. they have the same concept as they do on the hard copy. The colours used are red, black and white which appeal to the younger audience. Both sites are very similar to eachother with NME also featuring videos, photos and blogs which appeal to their target audience.
Prices: Out of the two magazines I've picked, Q seems to be a little more expensive than NME with its price currently standing at £3.99. This makes it £1.79 more than NME with their price only at £2.20. Q Magazine could face a slight problem with my target audience as the younger generation have recently hit money issues regarding university fees and having to buy essential materials for college.
Colour Schemes: Both of these magazine have pretty much the same concept; red, black and white with the occasionally gold (on Q's front cover) This targets their specific audiences as it's simple and concise. The front covers aren't too flashy so this tells me that their aiming at their target audiences. On the front cover of 'Q', there is only one main image. This instantly grabs the consumers attention as there isn't too much to look at. However, NME's front cover presents us with various images. Although this front cover may look cluttered, I think their front cover reflects their target audience as 16-19 year olds have various bands that they admire and love - this could represent the young adult mind.
Articles: On the front cover of 'Q', they've featured an article called '50 ALBUMS of the YEAR' - this relates to both the younger generation and their target audience of 30-40 year olds as Indie isn't a typical music genre that young adults listen to. However, through aunts, uncles and parents etc listening, this may also hook siblings and people related to the targeted audience.
Layout/placement: Both of the layouts are very straight forward. On 'Q' magazine, the text is emphasizing the young female's body which increases sex appeal as well as promotes a curvy star as opposed to other magazines 'promoting' anorexia by including unhealthily thin celebrities. On 'NME', the group of artists shown appeals to both older and younger audiences as they show a variety as opposed to current artists such as Florence + the Machine.
On a double page spread in 'Q', they've featured the band; Razorlight who are an indie/rock band. The double page spread appeals to both male and females audiences. The way that Razorlight have been dressed appeals to males as they're 'fashion icons' for example, they're wearing skinny jeans and blazers which younger audiences tend to wear nowadays. The rain effect instantly adds sex appeal to the image so this appeals to females.
Website: http://www.qthemusic.com/ On the 'Q' website, they pretty much have the same concept as they do on the hard copy. The colours used are red, black and white which appeal to the younger audience. The features on the site are more technological (including videos, photos, blogs etc) which can also appeal to a younger audience. On the website, articles are available however, they're not as detailed as they are in the hard copy.
http://www.nme.com/magazine/ On the 'NME' website, again. they have the same concept as they do on the hard copy. The colours used are red, black and white which appeal to the younger audience. Both sites are very similar to eachother with NME also featuring videos, photos and blogs which appeal to their target audience.
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